This policy explains what information we collect through the website and how we use it to respond to baby textile, clothing, nursery, and gifting inquiries.
When you submit a contact or inquiry form, we may collect your name, email address, phone number, company or store name, product interest, message, and any other details you choose to share. These details help us understand whether you need newborn layette guidance, toddler sleepwear support, gift bundle suggestions, retail assortment planning, or another baby textile recommendation.
Our website may collect basic technical information such as browser type, device type, pages visited, referring page, approximate region, and interaction timing. This information helps us maintain site performance, understand which product categories are useful, improve navigation, and protect the website from misuse. We do not need sensitive personal information to provide general product guidance, and we ask that you avoid sending medical, financial, or highly private child information through the forms.
We use information to answer requests, recommend relevant Burts Bees Baby products, improve website content, troubleshoot technical issues, prevent spam, and maintain records of communications. If you ask about a product mix, we may use the age stage, routine, climate, quantity, or gifting context you provide to prepare a more practical response. We do not sell personal information. We may share information with service providers who help operate the website or respond to inquiries, and those providers are expected to protect it appropriately.
The site may use cookies or similar tools to remember preferences, measure site traffic, and support basic functionality. Browser settings can usually block or delete cookies, though some parts of the site may work less smoothly. Analytics information is used in aggregate whenever possible so we can understand page performance without focusing on individual visitors.
We keep inquiry information only as long as needed for business, legal, support, and recordkeeping purposes. You may contact us to request access, correction, or deletion of information associated with your inquiry, subject to legal and operational limits. If you no longer want follow-up messages, tell us in your reply and we will update our communication preference for that conversation.
We use reasonable safeguards designed to protect submitted information. No website or email system can be guaranteed completely secure, so please send only the information needed for product support. This site is intended for adults, caregivers, retailers, and organizations making product decisions. It is not designed for children to submit information directly.